GROW Group is an independent, UK based, international biotechnology and pharmaceutical services company. Co-founded in 2017 by Ben Langley and CSO, Dr Ian Atkinson, GROW is focused purely on Cannabis-based medicines and improving affordable access globally to all patients that need it.

the challenge

At this point Grow Group were still very much a start up company, working towards IPO and hungry to really step things up and get their message out there. The short term strategy was to develop Grow's core brand values and messaging in Europe as well as separating the noise surrounding its recreational use and changing the mindset of the stigma associated with using cannabis for medical patients plus making it affordable to those who need it, putting the patient first to greatly improve the quality of patient lives.

The outcome

The whole process allowed the CEO and leadership team the opportunity to set the direction for the road to IPO with confidence. Grow Group now has a new brand toolkit and website to work within to apply the brand consistently across all of its marketing channels.

project deliverables
A website to inspire confidence

A fully editable design kit to help GROW's internal development team to make smart decisions and keep the website visuals consistent across all devices.

UX/UI Design Kit

A fully editable design kit to help GROW's internal development team to make smart decisions and keep the website visuals consistent across all devices.

Visual Refinement & Guardianship

We worked with GROW to help evolve their brand visual with a kit of example communications with simple guidelines for visual styles and messaging.