At Wella Professionals, Education is at the heart of everything they do. Wella are a tight knit community, teaching and learning from each other and embracing creative impulses together.

the challenge

On this project, the challenge every year is to inspire and educate Hairdressers at every level of their career so they can reach their full potential plus support Salon's aspirations to grow their business. We are very proud to have worked on this annual, key project for Wella for the past 11 years. The brief was to create a printed 144pp Education Book that promotes training opportunities at the Wella Studios in London. Manchester, Dublin and Edinburgh.

The outcome

Despite the very short deadline, the Education Books landed in Salons up and down the country for the start of the year. This was accompanied with a mobile companion app as a great way to reach a larger audience. We are very proud of this, the eleventh edition of this flagship project for the Education team at Wella - particularly given the tight timescales.

project deliverables