Australia Post (APG) are global providers of cross border eCommerce logistics solutions to China, Europe, the USA, and Australia. They are the fastest-growing shipper of parcels from the UK’s leading eCommerce stores including ASOS, and Boohoo amongst others.

the challenge

APG (Autralia Post)work with some of the world's most sophisticated online businesses and have to appeal to a discerning and advanced eCommerce consumer. In order to reflect their position as the leading cross-border logistics solution, and stay aligned with their client base, they needed a new website that provided a premium user experience, functionality and design that reflected where the business had got to.

The outcome

The development team at Australia Post are now able to use the design system to continue to understand the visual language of the UI easily and apply this to any new functionality requirements. This means that going forwards Australia Post are able to replicate the design system rapidly across any new UI components and elements consistently at scale.

project deliverables
A scalable website

A range of editable templates and guidelines designed for LinkedIn and Instagram to enable APG to create assets internally with ease and speed.

On brand Social Templates

A range of editable templates and guidelines designed for LinkedIn and Instagram to enable APG to create assets internally with ease and speed.

Creative concepts and messaging

A selection of concepts including imagery and messaging for use in external marketing to keep everything consistent and make decisions straight forward.