42T is a product design and technology innovation consultancy based in Cambridge, UK. Since 1998 they have helped customers solve complex engineering problems and develop innovative new products across the medical, consumer, industrial, and energy sectors.

the challenge

There were some concerns expressed from key customers around the lack of clarity as to what 42T stands for. It was also expressed that there were business opportunities being missed to cross and upsell down to the fact that people simply did not know the full range of specialised services offered. And in truth, the services, sophistication and capabilities were hiding behind an outdated brand.

The outcome

42T is a truly inspiring and innovative place - a business that puts clients and its people at the heart of everything it does. Lead by a strong management team and backed by solid processes, with a real commitment to clear, informative and positive communication, 42T has become a stronger, more focused, and recognised brand.

project deliverables
New website to improve perception

We redefined and updated the logo and visual identity of 42T to put help them get to give the leadership team and staff confidence and clarity.

A new identity and brand guidelines

We redefined and updated the logo and visual identity of 42T to put help them get to give the leadership team and staff confidence and clarity.

Creative Direction

A collection of distinctive imagery and instantly recognisable assets were created to help 42T develop sales and marketing materials that showed off their new visual direction.