At Wella Professionals, Education is at the heart of everything they do. Wella are a tight knit community, teaching and learning from each other and embracing creative impulses together.
On this project, the challenge every year is to inspire and educate Hairdressers at every level of their career so they can reach their full potential plus support Salon's aspirations to grow their business.
We are very proud to have worked on this annual, key project for Wella for the past 11 years. The brief was to create a printed 144pp Education Book that promotes training opportunities at the Wella Studios in London. Manchester, Dublin and Edinburgh.
Each year the challenge is to refresh the creative, in keeping with current global guidelines yet pushing the design and layout of the book so it stays current and relevant within the industry.
Kevin Davis
Co-Founder
Studio NoDA
Historically, this was generally a three month project, however the 2023 Education Book was turned around in 5 weeks so excellent project management was more important than ever. So the answer was to extend the team and work even closer and smarter with the client team to deliver the 144 page book.
We worked on new creative for the Course pages and Guest Artist pages and worked with the brands to deliver the Colour, Cut and Style and Care sections. Huge attention to detail is required on both sides and a great client/team relationship is never more important.
We worked closely with our client at Wella to define what would become the minimal viable content and features needed to deliver a pocket sized digital experience. The companion app provided an easily undateable product that could be managed by the Wella Education team.
Despite the very short deadline, the Education Books landed in Salons up and down the country for the start of the year. This was accompanied with a mobile companion app as a great way to reach a larger audience.
We are very proud of this, the eleventh edition of this flagship project for the Education team at Wella - particularly given the tight timescales.
If you've got a similar project, we can probably help. Get in touch we'd love to learn more.